The E-Colors system is used by many Nieto Marketing clients. The identification and understanding of our personality styles helps us work better together as a team and helps us work better with the unique team members of our customers.


The E-Colors process helps to identify different personality styles which enables people to better understand themselves and those around them.

Knowledge of E-Colors leads to a heightened awareness that we do not all think and act the same and that we all have different communication styles and behavioral tendencies which are often largely linked to our personality.

  • We all have all four E-Colors within us. No E-Color combination is better than any other.
    Most people tend to have primary and secondary predominant E-Colors.
  • Utilizing this model there are 12 different E-Color combinations.
  • A person’s E-Color combination tends to influence his or her communication style and behavioral tendencies.
  • There are numerous benefits that can be gained by having an awareness of this, from improved communications to enhanced performance and teamwork to better risk management and mitigation.
  • Appreciating the value of all E-Color perspectives gives us an opportunity to benefit from the DIVERSITY OF THOUGHT.

Left Hemisphere
Does and Thinks

Right Hemisphere
Socializes and Relates

Sequential Analysis, Logic, Language,
Mathematics, Rationale, Logic Based

Visual, Spatial Skills, Emotional, Holistic
Functioning "seeing the bigger picture"

Looks at Parts, Objective,
Independent, Non-Emotional

Auditory and Visual Memory, Random, Intuitive, Subjective, Interdependent


Take the Personality Diversity Indicator (PDI) to find out what your E-Colors are you.
The PDI consists of 35 questions and will take you approximately 10 to 15 minutes to complete.



We want to hear from you. Contact us for more information or business inquires.

6 N. Chantsong Cir

The Woodlands, Texas 77382

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