Marketing Checklist
Calculator
Measure the strength of your marketing strategy with our Marketing Effectiveness Assessment. See how well your marketing is supporting your business goals.
How Strong Is Your Marketing Strategy?
Rate each category from 1 (Needs Improvement) to 5 (Excellent)
🌐 Website & Digital Presence
Mobile-friendly, fast-loading, and secure website
Clear calls-to-action (CTAs) on every page
Score: 0 / 10
🎨 Branding & Messaging
Consistent brand across platforms (logo, colors, tone)
Visitors quickly understand your offer and value
Score: 0 / 10
📝 Content Marketing
Regularly publishing fresh content (blogs, videos, downloads)
Content that demonstrates expertise and builds trust
Score: 0 / 10
📱 Social Media
Active on platforms where your audience spends time
Using a content calendar instead of random posting
Score: 0 / 10
✉️ Email Marketing
Maintaining and nurturing an email list
Using segmentation and automation for follow-ups
Score: 0 / 10
🔍 SEO & Local Search
Website pages optimized for search engines
Google Business Profile claimed and updated
Score: 0 / 10
💰 Paid Advertising
Running paid campaigns (Google Ads, social, retargeting)
Measuring ROI and adjusting campaigns
Score: 0 / 10
📊 Analytics & Adjustments
Reviewing marketing performance monthly
Strong visibility in Google search results
Score: 0 / 10
🧭 Strategy & Growth
Clearly defined target audience
Marketing performance and ROI tracking
Score: 0 / 10
📈 Lead Generation & Conversion
Clear process for capturing and following up with leads
Landing pages and forms generating qualified inquiries?
Score: 0 / 10
Total Score: 0 / 100
Want to Turn Your Assessment
Results Into Action?
A successful marketing strategy requires more than checking boxes—it requires a plan tailored to your business goals.
Email info@nieto.com to schedule a conversation about your assessment results, learn more about our marketing services, and explore practical ways to strengthen your marketing strategy, generate more leads, and grow your business.
Let’s identify opportunities to attract more leads and grow your business.